Many of us live with the notion that just because someone is an iPhone or an iPad developer, he or she must be living the high life. But this is as far from the truth as it gets. No doubt there are extremely successful iPad app developers out there, who are minting money, but there are also cases, where developers have put in a lot of effort in developing their apps, but these have not been able to set their cash registers jingling.
But there is always a solution to any and every problem, let us take a look at some of the ways, through which an iPad app developer can easily turn around his fortune.
• Survey the market thoroughly
Always survey the market thoroughly before you begin developing an iPad app. This research forms the core of your app’s development process and you must consider it of utmost importance. It is not that difficult to survey the market; all you need to do is find out essential information about your target audience and the salability of your iPad these two factors will help you develop a profitable app. Here are some of the points, which you can include in your research:
• Which categories of app are more profitable than the others?
• Which apps were downloaded the maximum in the recent times?
• What is the best time of the year to launch your app?
• Which are some of the most popular apps of all time?
• Who is going to use your App?
• What are your target audience’s interests and preferences?
• Will your audience prefer a free app or will they be willing to pay for the download?
• Will they go for in app purchases?
Additionally, you can also note down the features the most popular iPad apps on the iTunes store. This takes us to our next point.
• Pack your app with enviable features
No matter how simple your app is, always pack it with some inventive features. For instance, if you are developing a simple app that counts calories, give it some never-before-seen features and functionalities such as – capturing workout videos and enabling users to share them and other tips/tricks/features on social networking sites or creating diet charts and comparing them with diet charts uploaded by other users. Once you are done creating an app with such out-of-the box features, no one can stop your app from becoming popular with the end-users in a short span of time.
• Read your users minds
While developing your app, do not forget that it is the target users, who are going to visit the App Store and buy your app. Hence, you must first understand what your target audience/end-users want from your app and develop the app accordingly. For this reason, you must know things like – the demographics of your users, what kinds of apps do they prefer, what apps they have downloaded and used in the past or what categories of apps would they like to use in the future. As can be imagined, you need to win your target audiences over to earn huge profits from your iPad app.
• Market/promote the app
Another very important step, which helps an iPad developer turn around his fortunes, is how he markets and promotes the app. The better the marketing and promotional strategies, the more visibility the app will gain on the App Store i.e. reach out to a large number of users. For example, you can use various social media marketing to promote your app amongst a huge potential user base, give your app for review on various sites, release a ‘How-To’ video of the app, develop a Lite (free) version for users and then release its Pro version or any other way, which you can think of. This will surely boost your earnings.
These are some of the ways through which an iPad app developer can turn his fortunes. So, if you are an iPad developer and facing some trouble developing successful apps, take a cue from these pointers and take the path towards success.